A vast majority of beer companies usually have sexy people–girls with perfect curves, guys with washboard abs–in their advertisements. Have you noticed that? And, by doing such thing, they’re kind of sending the wrong information that you’ll get a sexy body when you drink beer.
Bergedorfer Bier, however, is not afraid to broadcast the truth. This beer company from Germany joined forces with Jung von Matt, an advertising firm, to create a beer ad to end all beer ads. They didn’t select the most good-looking models. Instead, they chose a couple of men with big, protruding bellies to star in their latest promotional photos. Bet you never heard of such thing before because I never did!
The guys are seen showing off their beer bellies in passionate poses.
The funny thing is that the whole drama actually works!
Heard through the grapevine, the company did such move because these guys represent how actual beer consumers look like.