Our world becomes more and more virtual every day. We stare at screens constantly and interact with life through a keyboard or touchscreen. Our leisure activities also take place in the digital realm. Even the books we read are just more words on a screen.
This may not have been the problem that Industrial Designer Brady Whitney set out to solve, but in offering us a puzzle of his own design, he gives us the opportunity to interact with our entertainment in the real world once more.
For a research product, Brady knew that he wanted to explore new markets in the toy and game genre. A fan of puzzles himself, he noticed that this market was divided into low quality, affordable puzzles that were often discarded after one use, and high quality, elaborate puzzles that were usually too expensive for most people to enjoy.
What he came up with? Epic!
